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3 Common marketing issues in a small business

And how to resolve them

#1 Time

Time and resource is one of the biggest issues in a small business. Knowing you need to market your business consistently, but not having the time due to the 'day job' - resulting in peaks and troughs of sales and business coming in, is all too common. There is a danger of competitors taking the opportunties that you are missing! 
Although easy to push down the bottom of the pile - it is vital that marketing remains near the top if growth is an objective! The key is to plan ahead, measure and prioritise. Use a project plan and allocate time to it and stick to it. Measure the outcomes and you will start to build up a picture of what works and what doesn't! If you have staff, spread the load!

#2 Knowledge

Marketing is not just about a logo, social media and posters. Lack of knowledge and understanding can lead to your marketing budget being spent incorrectly resulting in money down the drain, expensive lessons and missed opportunities.
If budget allows, bring in an expert to work closely with you and train you and/or employees, transferring knowledge into your business. If budget is tight, there are solutions such as Marketing Kit, which offers training workshops and a help line for a small monthly fee.

#3 Tools

Marketing requires the right tools in order to manage, deliver and measure the success of your campaigns. Customer Relationship Management Systems (CRM), content creation sites, email marketing tools, website and content management systems (CMS) are all products that businesses should have in place. But this can be extremely costly, right? Well it can be if you don't know what is available to you.
Technology, particularly cloud based solutions, has opened up so many opportunities for small businesses to achieve dynamic, polished and successful marketing campaigns on a shoe string. You don't have to spend a fortune to have a great website in place or to create engaging content. There are so many hidden gems to utilise, you just need to know where to find them!

Would like a bit more marketing support and help?

Or if you prefer direct and personal help, you can still join our paid for service. 

For less than £1.70 a day, you will be invited to our workshops once per month and have access to a direct helpline where all of your marketing questions and queries will be answered on a one to one. Your very own marketing consultant! 

Become a Marketing Kit Member today to get these benefits and lots more!
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