Marketing requires the right tools in order to manage, deliver and measure the success of your campaigns. Customer Relationship Management Systems (CRM), content creation sites, email marketing tools, website and content management systems (CMS) are all products that businesses should have in place. But this can be extremely costly, right? Well it can be if you don't know what is available to you.
Technology, particularly cloud based solutions, has opened up so many opportunities for small businesses to achieve dynamic, polished and successful marketing campaigns on a shoe string. You don't have to spend a fortune to have a great website in place or to create engaging content. There are so many hidden gems to utilise, you just need to know where to find them!