None of these answers are incorrect! However where businesses often fall down, is using these in isolation and not realising what else they need to consider.
Marketing should be at the heart of your business, the puppet master of all of the activities needed to attract new customers and keep your existing ones happy (therefore re-ordering!)
You can't do this by one advert in a magazine or a tweet or two a week!
Marketing has to be thought through, strategic, planned, executed consistently and measured so that it brings the best returns.
There are seven 'P's of marketing Price, Promotion, Product, Place, Physical Evidence, Processes and People.
Most people only consider promotion - and don't appreciate the huge importance of the other six!
Your marketing plan should address each of these to ensure you have the best chance of attracting business and retaining it for as long as possible.
We teach our members about each of these P's and how you use them to grow your business rapidly!
Join today to become an expert marketer and help your business to flourish!